If you want to raise money for your own charitable endeavour or creative project, crowdfunding is the white hot way to do it.
AFFECT YOUR CAUSE | Last month, when popstar Adam Lambert asked his then 860,000 Twitter followers to help him raise $290,000 in under two weeks for his current favourite cause Charity: Water, even his own father expressed skepticism. But fans, in a testament to Lambert’s power to mobilize the troops, crashed the charity’s website on the last day to donate, and Lambert wound up just $10,000 shy of his goal.
Last week Lambert tweeted fans to visit kickstarter.com and check out his pal guitarist Monte Pittman’s campaign to raise funds for a self-published album. That shoutout helped Pittman surpass his financial goal in less than a day.
Both Lambert and Pittman were tapping into the power of crowdfunding—Lambert for charity, Pittman for working capital—and you can tap into it too, to support a personal cause or a creative project of your own. Get the whole story